chapstick
On average, women’s pants pockets are 48% shorter and 6.5% narrower than men’s pockets. And that’s if there are pockets to begin with. Knowing that women often find their pants pockets to be non existent, or worse, decorative - we set out to close the pocket gender gap. Because without a pants pocket, chapstick will be left behind.
NEW YORK TIMES - September 28, 2020
“So what’s the deal? The same problem as in times of yore: sanctity of line (which pockets tend to ruin) and the tension between a designer’s ideal and a woman’s reality.”
CBS NEWS - January 21, 2021
“The 500-year history of the pocket looks at how this fashionable clothing component continues to evolve.”
WSJ - May 1, 2021
“At the Oscars, Youn Yuh-jung of ‘Minari’ wore a rare thing: a gown with pockets. But even casual clothes like jeans for girls and women often lack proper pockets—the focus of a growing outcry on social media.”
silver - muse creative awards
bronze - summit international awards
movement makers
We made a change.org petition to rally the community of fed up women and call out all the designers that fail to meet our needs.
Click or hover to zoom.
get the job done
We partnered with female designers to create our own line of clothing that prioritizes functionality because if you want it done right, sometimes you have to do it yourself.
loud and clear
Our OOH didn’t shy away from what we had to say either.
the words and the comps done by me