Many prospective Chase Freedom Unlimited cardholders are also NBA fans. So we took to NBA playoffs to tell audiences that even though they aren’t playing in the series with the pros, they sure can cashback like one.
cashback like a pro
Whether we’re talkin’ bout cashbacking, questioning once and for all the purpose of Stephen Curry’s mouthguard, or giving a little wink to Allen Iverson, we met life long NBA fans where they’re at, merging the words of basketball and cashbacking.
google director mix
We made 96 variations of YouTube preroll in order to target 96 different types of cashbackers.
social
Cashbacking and basketball have more in common that you might think.
digital out of home
The lights go down. The volume goes up. Let’s get hyped to cashback.
the team:
gcd: mike lee
cd: bradford gilmore
acd: evan gott
sr: paula coral & max mitrani
jr ad: gus gonsales